Monday, October 03, 2005

The N&O editorials:Sometimes just laugh

At Scott Pierce's always interesting Right in Raleigh blog we find this post which ends in a question reflecting Scott's appreciation for irony and humor.

Durham: Vincent Brown is running for mayor of Durham. The N&O printed a 9 paragraph editorial outlining his previous misdeeds and recommending that Durham voters not elect him. Nowhere in the piece did they mention Brown's political affiliation. Wonder why.
You wonder why, Scott?

Well, you mustn't have been here about 6 years ago when we learned that the number of people then regularly reading editorial page editor Steve Ford's editorials was identical to the number of eagles nesting at Jordan Lake: 22.

Since then Ford, bless him, has worked hard to increase his readership.

And he's been very successful.

The latest N&O reader survey, completed just an hour ago, reveals an average N&O weekday editorial readership of 51. Sunday readership averages 57, and sometimes goes as high as 60.

Ford naturally wants to keep those numbers up, something you and I as bloggers can understand.

So, Scott, maybe Ford's setting up a mystery for his readers. They'll wonder about Brown's party affiliation and keep reading his editorials hoping someday he'll tell them.

People who regularly read N&O editorials really are that way, Scott. Trust me. I know some of them.

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